How to Strengthen your Personal Branding for Your Job Search & Career

While personal branding is important, people often over index way too much time editing their resume and cover letter (usually because they’re not sure how else to spend their time wisely in job search) — but we can help.

Here are the ways you can create strong, tailored materials that do not require much editing, so that during your job search you can focus your time and energy to break into your target organizations by networking and meeting people. If you can introduce yourself, they will then meet you and understand you as a person, and as a strong potential candidate to join their team. Without that human element, you’re leaving it up to fate of the online job boards which we all know is not the most reliable tool, unfortunately.

How do I not get in my own way when it comes to editing and strengthening my personal branding materials? How should I go about effectively editing my job search materials?

1. Ensure your career path and direction is fully clear before beginning either your branding materials and/or your job search. Using keywords in line with your target direction is critical for all personal branding materials, so having that direction clear in your mind first is also critical.
2. When you’re ready to edit your materials, rip the bandaid off and step off the curb. Recognize that any editing is…